Digital Signage

Key Features

• Content in any shape or form – easily connect to any content or data source
• Maximum flexibility – manage 1 screen or 1,000’s centrally, remotely, locally or globally
• Interactive, personalized, real time messaging at the right time, location, even individual viewer
• Point-of-Purchase promotions
• Customize and personalize the customer experience
• Engage with customers through technology of their choice: NFC, RFID, QR, tablet, mobile , etc.
• Integrate with third party databases, such as POS, inventory, loyalty, etc.
• Generate revenue through advertising income
• Make your message ACTIONABLE, able to both change customer behavior and change itself based on predictive analytics and your own predefined goals.
• Automatically vary messages by time of day, day of the week, even the temperature outside
• Change messages every few seconds, with multiple advertisers rotating slots on one board
• Visually attract passersby
• Interactive Kiosks
• Automatically adjust messaging to reflect customer habits and trends based on pricing and weather changes, environmental factors, time of day, day of the week and season of the year
• Maximize profits or reduce inventory by understanding what is likely to happen next, according to your specific business goals and objectives
• Highlight the messages that really reflect what potential buyers want or need to see along with what you want to accomplish
• Use the automated system learning feedback mechanism to optimize your messages and maximize sales
• Automatically tweak the message as the audience and environment changes, especially if you also employ instant audience measurement technology
• Kinect Based features:
  • Viewer engagement
  • Facial recognition

Corporate

• Increase employee engagement, morale and participation in company initiatives
• Place displays where employees will see them – hallways, elevators, cafeterias, lobbies, even the manufacturing line
• Reduce workplace accidents and enhance emergency preparedness
• Share messages that reinforce brand standards and introduce products or processes
• Easily pre-program messages to change content by location, time or day part
• Tailor each screen with information specific to its audience
• Assign control rights so displays can be controlled and updated from the home office, a department or multiple locations
• Display productivity achievements and goals in real time
• Provide wayfinding, virtual maps and other navigational tools
• Avoid conference room scheduling confusion

Retail

• Increases customer acquisition and retention by raising product awareness
• Visually connects with your customers through eye-catching, dynamic messaging
• Delivers targeted messages to multiple branches to improve time-to-market for promotional campaigns
• Facilitates cross- and up-selling of products
• Reduces perceived wait time and promotes your brand, products and services
• Enables real-time updating of announcements, rate changes and messages
• Ensures message consistency through central monitoring

Government

• Share disaster information, crime alerts and new regulations
• Steer visitors to the right place with way finding capabilities

Education

• Share news and details of campus events
• Instantly convey emergency messages
• Provide sports updates
• Spotlight important deadlines
• Help students and visitors navigate the campus
• Allow instant registration for student clubs

Travel

• Move travelers efficiently within the terminal
• Impart weather information
• Carry advertising that supports the budget of the transportation agency
• Boost the sales of vendors in the terminal with messages that vary with the time of day
• Allow visitors to purchase tickets
• Guide guests to area hotels or ground transportation locations

Insurance

• Replacing static sales posters with multiple messages that pop with video and motion
• Showing customers personalized options plus details about features and packages
• Digitally walking potential buyers through multiple vehicles from the comfort of the showroom
• Promoting the sale of higher-margin add-ons, from maintenance plans to GAP insurance

Entertainment

• Enhance wayfinding through interactive and searchable maps
• Shorten both perceived and actual wait times at ticket counters or theme park rides
• Handle ticket sales and convey emergency information
• Encourage return visits by sharing special promotions or showing movie trailers in the cinema lobby

Hospitality

• Interactively guide guests to meeting rooms, restaurants, slot machines, the pool and other amenities
• Provide concierge services such as tourism advice, show tickets and dinner reservations
• Allow convention attendees to check event schedules
• Promote specials and sales at onsite restaurants, shops and theaters
• Provide high-touch guest services without the labor expense

Restaurants

• Influence your patrons’ decision making by promoting your daily menu specials
• Change your pricing and menu offerings remotely, easily and in minutes
• Adapt your menu offerings automatically at different times of the day
• Easily test your promotions and price points
• Use eye-catching and mouthwatering video to make your products totally irresistible
• Display nutritional information requirements
• Automate with interactive kiosks

Much of this content is derived from Scala