Digital Signage
Key Features
- Content in any shape or form – easily connect to any content or data source
- Maximum flexibility – manage 1 screen or 1,000’s centrally, remotely, locally or globally
- Interactive, personalized, real time messaging at the right time, location, even individual viewer
- Point-of-Purchase promotions
- Customize and personalize the customer experience
- Engage with customers through technology of their choice: NFC, RFID, QR, tablet, mobile , etc.
- Integrate with third party databases, such as POS, inventory, loyalty, etc.
- Generate revenue through advertising income
- Make your message ACTIONABLE, able to both change customer behavior and change itself based on predictive analytics and your own predefined goals.
- Automatically vary messages by time of day, day of the week, even the temperature outside
- Change messages every few seconds, with multiple advertisers rotating slots on one board
- Visually attract passersby
- Interactive Kiosks
- Automatically adjust messaging to reflect customer habits and trends based on pricing and weather changes, environmental factors, time of day, day of the week and season of the year
- Maximize profits or reduce inventory by understanding what is likely to happen next, according to your specific business goals and objectives
- Highlight the messages that really reflect what potential buyers want or need to see along with what you want to accomplish
- Use the automated system learning feedback mechanism to optimize your messages and maximize sales
- Automatically tweak the message as the audience and environment changes, especially if you also employ instant audience measurement technology
- Kinect Based features:
- Viewer engagement
- Facial recognition
Corporate
- Increase employee engagement, morale and participation in company initiatives
- Place displays where employees will see them – hallways, elevators, cafeterias, lobbies, even the manufacturing line
- Reduce workplace accidents and enhance emergency preparedness
- Share messages that reinforce brand standards and introduce products or processes
- Easily pre-program messages to change content by location, time or day part
- Tailor each screen with information specific to its audience
- Assign control rights so displays can be controlled and updated from the home office, a department or multiple locations
- Display productivity achievements and goals in real time
- Provide wayfinding, virtual maps and other navigational tools
- Avoid conference room scheduling confusion
Retail
- Increases customer acquisition and retention by raising product awareness
- Visually connects with your customers through eye-catching, dynamic messaging
- Delivers targeted messages to multiple branches to improve time-to-market for promotional campaigns
- Facilitates cross- and up-selling of products
- Reduces perceived wait time and promotes your brand, products and services
- Enables real-time updating of announcements, rate changes and messages
- Ensures message consistency through central monitoring
Government
- Share disaster information, crime alerts and new regulations
- Steer visitors to the right place with way finding capabilities
Education
- Share news and details of campus events
- Instantly convey emergency messages
- Provide sports updates
- Spotlight important deadlines
- Help students and visitors navigate the campus
- Allow instant registration for student clubs
Travel
- Move travelers efficiently within the terminal
- Impart weather information
- Carry advertising that supports the budget of the transportation agency
- Boost the sales of vendors in the terminal with messages that vary with the time of day
- Allow visitors to purchase tickets
- Guide guests to area hotels or ground transportation locations
Insurance
- Replacing static sales posters with multiple messages that pop with video and motion
- Showing customers personalized options plus details about features and packages
- Digitally walking potential buyers through multiple vehicles from the comfort of the showroom
- Promoting the sale of higher-margin add-ons, from maintenance plans to GAP insurance
Entertainment
- Enhance wayfinding through interactive and searchable maps
- Shorten both perceived and actual wait times at ticket counters or theme park rides
- Handle ticket sales and convey emergency information
- Encourage return visits by sharing special promotions or showing movie trailers in the cinema lobby
Hospitality
- Interactively guide guests to meeting rooms, restaurants, slot machines, the pool and other amenities
- Provide concierge services such as tourism advice, show tickets and dinner reservations
- Allow convention attendees to check event schedules
- Promote specials and sales at onsite restaurants, shops and theaters
- Provide high-touch guest services without the labor expense
Restaurants
- Influence your patrons’ decision making by promoting your daily menu specials
- Change your pricing and menu offerings remotely, easily and in minutes
- Adapt your menu offerings automatically at different times of the day
- Easily test your promotions and price points
- Use eye-catching and mouthwatering video to make your products totally irresistible
- Display nutritional information requirements
- Automate with interactive kiosks
Much of this content is derived from Scala
Technologies
Tags
KEY BENEFITS
- Increase sales per customer by cross-selling and up-selling
- Consistent brand image
- Reduce signage printing costs
- Cut costs of labor used to distribute printed materials and provide way finding assistance
- Use queue management to decrease perceived wait times
- Improve services for the hearing-impaired and for visitors who speak a foreign language
- Eliminating the cost of printing, distributing and hanging showroom advertising
- Leverage co-op dollars
Explore how IT can help your business by
- Government and Public service
- Real Estate & Construction
- Non-Profit
- Freight, Logistics, Transportation & Warehousing
- Healthcare
- Accomodation and Food
- Construction & Engineering
- Education and Research
- Entertainment, Recreation and Arts
- Manufacturing
- Miscellaneous
- Professional and Technical Services
- Law services
- Utilities
- Travel and Tourism
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