This post defines the persona that can be used by Information Technology firms who are planning inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona deals with the focus on marketing being on a technology consulting firm that is looking to partner with us to diversify […]
Having worked in the integration space for quite a while, I ended up working on projects for the retail and wholesale industries. Invariably, one of the key systems involves in warehouse management systems or WMS. While each customer was usually a segment or a subset of a broader reference integration roadmap, I thought it might […]